After 4 years in the business, I’ve learned one key truth: your goal with cold outreach is to build relationships and drive sales.
Yet, many people still obsess over open rates, which don’t actually measure success.
In fact, with major players like Apple and Google limiting email tracking, open rates have become unreliable.
Metrics That Drive Real Results
Instead of tracking open rates, shift your focus to these essential metrics:
- Interested Replies – How many people responded positively to your email?
- Meetings Booked – How often do these replies lead to a conversation?
- Revenue Generated – How much business does your outreach bring in?
Why Open Rates Are Misleading
Open rates are calculated as:
Emails opened ÷ Emails sent (percentage).
For example, a 50% open rate from 200 emails sent might seem impressive, but it doesn’t tell you if your emails were truly read—or if they even reached your prospect’s inbox.