3 Tips for Writing CTAs That Get Replies
A Call-to-Action (CTA) in a cold email is the key step to prompt your prospect to act. A good CTA clearly explains what you want them to do and guides them toward the next step.
Here’s how to create CTAs that work:
1️⃣ Be Clear About the Next Step
- A good CTA is specific and detailed, e.g., asking for a meeting at a specific time.
- Reduce barriers by including tools like a scheduling link (e.g., Calendly).
2️⃣ Start with a Reply
- Don’t rush into pushing for a meeting. Begin with a simple conversation instead of a hard sell.
- Prospects are more likely to engage when they don’t feel pressured.
3️⃣ Stick to One CTA
- Avoid overloading your email with multiple CTAs, which can confuse prospects.
- Focus on the one action that adds the most value to your business.
🛠 Research Insight: Campaigns with a single, clear CTA saw 15% higher response rates than those with multiple asks.