After analyzing a lot of of cold outreach campaigns, we’ve pinpointed the optimal email length to book meetings effectively.
Here’s what works best:
- Keep It Short: Emails around 120 words consistently achieve the highest booking rates, roughly 50% on average. However, the sweet spot is between 75-125 words, which outperforms longer or shorter emails by 5-15% in reply rates.
- Focus on Readability: Even with the right word count, overly long paragraphs make emails hard to read. The ideal email format includes around 20 lines, with clear line breaks to improve readability and click-through rates.