When it comes to email campaigns, respecting email-sending limits is crucial to avoid damaging your sender reputation or risking your account being suspended. Here’s the lowdown on why limits matter and how to stay within them.
Why Do Limits Matter?
Exceeding email limits can lead to multiple issues:
- Suspension: If you go over the allowed limit, your email provider might suspend your account. This could last 24 hours or even longer.
- Reputation Damage: Sending too many emails at once, especially if many of them bounce, will hurt your reputation as a sender. This will drastically lower your email deliverability rate, making it harder for your emails to reach their intended recipients.
How Can I Respect These Limits?
To avoid the risks mentioned above, it’s essential to pace your email campaigns. Here’s how:
- Set a Daily Limit: Stick to a 100-email limit per day. This mimics human behavior and keeps you safe from being flagged as spam.
- Spread Emails Throughout the Day: Don’t blast all your emails at once. Schedule them to be sent at different times during the day.
- Respect Work Hours and Weekends: Tailor your sending schedule to when your target audience is most likely to read emails. Avoid weekends or late hours unless that’s when they’re active.
- Use Multiple Email Addresses: Instead of sending everything from a single account, use multiple email addresses to distribute your load.
Email Service Provider (ESP) Limits
Each provider has different rules regarding how many emails you can send per day. Here’s a quick overview:
- Gmail: 2,000 emails/day (paid), 500 emails (trial)
- iCloud: 1,000 emails/day, 500 recipients per email
- Outlook: 5,000 recipients/day, 500 per message
- Yahoo: Around 100 emails/hour, 500 emails/day
- Proton Mail: 150 emails/day (free), unlimited with paid plans
- Zoho CRM: 150-2,000 emails/day depending on the plan
If you exceed these limits, you’ll likely face a suspension or restriction. Common error messages include “You’ve reached your sending limit” or “Too many recipients.”
Recommended Limits for Success
Even if you can send thousands of emails per day, it’s best to pace yourself. Here’s the strategy:
- Start Slow: Begin with 10-20 emails per day and slowly ramp up to 100 emails/day after a few weeks.
- Gradual Increase: Once your account is warmed up, you can send up to 150-200 emails a day, but don’t go beyond that to avoid hurting your deliverability.
- Clean Email List: Ensure your email list is up-to-date and verified to avoid high bounce rates. Bounces can severely damage your reputation.
In conclusion, take it slow, stay under the limit, and ensure your emails are relevant and verified. By doing so, you’ll maintain a healthy sender reputation and improve your chances of reaching your audience successfully.