If your first cold email didn’t get a response, don’t assume your prospect isn’t interested. They might be busy, missed it, or need more clarity before responding.
That’s where follow-ups come in. Sending well-crafted follow-up emails increases your chances of re-engaging your prospects, booking meetings, and closing deals.
Here’s a straightforward strategy to improve your follow-up game:
1. Show genuine interest
Reference something specific about the prospect, like their LinkedIn post or a recent achievement. It proves you’ve done your homework and helps you stand out from generic emails.
2. Add value upfront
Offer something useful—like insights, a resource, or a tip—without asking for anything in return. This builds trust and sets a positive tone.
3. Keep your ask simple
Instead of pushing for a meeting right away, ask a simple question to start a conversation. It’s less intimidating and more likely to get a reply.
Following up isn’t about pestering; it’s about connecting and adding value. Test these tips in your campaigns and watch your response rates improve.