Master the Art of Getting Your Emails Delivered
If your emails don’t land in your audience’s inbox, you’re missing out on big opportunities.
This isn’t bad luck—it’s a problem with email deliverability.
That’s why we’ve created the ultimate email deliverability checklist to help you:
- Improve your deliverability rates
- Audit your email reputation
- Get your emails to the top of inboxes consistently!
You can share it with your team—but not your competitors. 😉
1. Audit Your Email Reputation
- Check if you’re blacklisted. Use tools like MXToolbox to confirm your domain is clean.
- Review your email stats. Analyze your open and reply rates to identify patterns.
2. Fix Technical Issues
Think of your email setup like a car engine. If it’s not tuned, it won’t run smoothly.
- Set up email authentication protocols:
- SPF (Sender Policy Framework)
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication)
- Use a custom tracking domain. This ensures your tracking links are branded and secure.
- Verify your sender profile. Avoid using fake names or images.
3. Warm Up Your Domain
Email warm-up builds trust with email providers by gradually increasing sending volume.
Manual Warm-Up Plan:
- Week 1: Send 10–20 emails per day
- Week 2: Increase to 20–40 per day
- Week 3: Grow to 40–80 per day
- Week 4: Stabilize at 80–100 emails per day
Automated Warm-Up (Recommended):
Tools like lemwarm automate the process, improve your reputation, and prevent emails from landing in spam.
4. Keep Your Email List Clean
Invalid emails damage your sender reputation. Here’s how to avoid this:
- Don’t buy lists with unverified addresses.
- Use professional emails (e.g., [email protected]) instead of generic ones (e.g., [email protected]).
- Regularly clean your list with tools like lemlist’s free email checker.
5. Write Engaging Cold Emails
Your prospects won’t engage with boring emails. Make them count!
- Avoid complex HTML designs or fancy signatures.
- Skip attachments—use links instead (e.g., Google Drive).
- Don’t use spammy words like FREE, WIN, or SALE.
- Personalize your emails! Use tools to tailor subject lines, intro sentences, and offers.
- Test different email formats with A/B testing to find what works best.
6. Monitor Key Metrics
- Reply Rate: Aim for above 8%.
- Bounce Rate: Keep it below 2%.
- Unsubscribe Rate: Stay under 5%.
7. Be Consistent
Sudden spikes in email volume look suspicious. Build trust by sending emails steadily over time.
Research-Backed Tips
- Emails with personalized subject lines get 26% higher open rates (Source: Campaign Monitor).
- SPF and DKIM authentication can boost inbox placement by up to 30%.
- Warm-up tools like lemwarm can improve deliverability by 60% (Internal case study).
- Regular list cleaning reduces bounce rates by 23% (Source: HubSpot).
- Automated A/B testing increases engagement by 12% on average (Source: MailChimp).
The Bottom Line
No matter how great your product or message is, it won’t matter if your email doesn’t get delivered.
Use this checklist to boost your deliverability and maximize your outreach success. If you’re ready to elevate your email game, try lemlist for free today!